Role: AI Automation Developer

Lead Management / Sales Automation

n8n • Gemini AI • Airtable • Slack • Webhooks

Project Overview

I designed and built an AI-powered lead qualification system that transforms incoming website enquiries into structured, prioritized sales opportunities.

Instead of requiring a sales team to manually review every enquiry, the automation validates each submission, uses AI to assess the prospect's intent and fit, records the result in a centralized lead database, and immediately alerts the sales team when a high-value opportunity is identified.

Challenge

Businesses receiving enquiries through websites can lose valuable opportunities when leads are reviewed manually or responses are delayed.

The goal was to create a system that could automatically:

• Capture incoming client enquiries.
• Reject incomplete or invalid submissions.
• Evaluate genuine enquiries using AI.
• Score leads from 1–10.
• Classify leads as Hot, Warm, or Low Fit.
• Store structured qualification results.
• Immediately notify sales when a Hot lead arrives.
• Recover safely from AI-processing problems.
• Alert administrators when workflow failures require attention.

How It Works

Client Fills Enquiry Form → Data Validation → AI Lead Qualification → CRM Storage → Priority-Based Sales Routing

The client begins by submitting an enquiry containing information such as their contact details, company, requirements and budget.